RAY CAMPBELL : CREATIVE + FORCE MULTIPLIERX
2021 J70 WORLD REGATTA
One Event. One Creative Lead. Everywhere It Mattered.
The Challenge
A world championship can’t look like it was built by a committee. The J/70 Worlds needed a global-caliber identity and digital presence that worked in real time—on the water, on small screens, and across social—without slowing down or losing coherence.
Speed mattered. Consistency mattered. There was no room for creative drift.
The Move
Run the regatta like a live media brand (ie the Olympics). Most events are built to exist. This one was built to perform. We approached the J/70 Worlds as a real-time global brand—designed to publish, update, and adapt as racing unfolded. Identity, website, content, and social weren’t separate deliverables. They were parts of the same system, built to move fast without breaking.
Templates made it scalable. One vision kept it sharp.
The Force Multiplierx
A flexible system designed to publish in real time.
Brand Identity & Logo
A performance-driven mark built to scale across web, social, apparel, and on-site assets.
Website Design & Build
The event’s digital hub—fast, mobile-first, and easy to update while racing was underway.
Photography & Video
Action, atmosphere, and the human side of elite sailing—captured and deployed in real time.
Social Media Coverage
Live content from the docks to the feed. Consistent visuals. No lag. No filler.
Event Swag
Apparel and gear competitors actually wanted—because the brand held up offline too.
Clarity at speed, without creative compromise.
Why It Worked
Because everything was connected.
Brand informed content.
Content fed the site.
The site fueled social.
Social amplified the event globally.
No silos. No waiting. No dilution.
The Impact
A cohesive global brand presence across every touchpoint
Real-time social storytelling that brought the regatta to life for remote audiences
A modern, functional website that served sailors, fans, and organizers
High-end photo and video assets with life beyond race week
A World Championship that looked like one
The Takeaway
This is what happens when strategy and execution live together. One senior creative. Many disciplines. Maximum impact.
You don’t need a bigger team. You need everything pulling in the same direction.