RAY CAMPBELL : CREATIVE + FORCE MULTIPLIERX
FORCE MULTIPLIERx
What in the tarnation is a Force Multiplierx? (Somehow, I knew that question was coming. Well, grab a coffee and lets get into it.)
Simply put—a Force Multiplierx aligns strategy, creative direction and execution into one senior set of hands—then gets to work on all the deciplines. The result? Bigger impact without bigger complexity.
Instead of piling onto already slammed teams with more meetings, more handoffs, and more friction, a Force Multiplierx removes bottlenecks so ideas move faster, stay sharper, and actually ship the way they were intended.
In a world where speed matters and budgets are under a microscope, the advantage isn’t scale. It’s clarity, judgment, and execution—all working together from day one.
When you need momentum without the overhead, you don’t need more teams. You need a Force Multiplierx. That’s me. Ray Campbell.
“When teams are at capacity, even great projects struggle—not from lack of skill,
but from lack of breathing room. And that's not fun.”
RAY CAMPBELL : CREATIVE + FORCE MULTIPLIERX
STRATEGY, CREATIVE DIRECTION, EXECUTION
My approach is simple. I don’t add complexity. I remove it. My job is to help teams move faster, stay aligned, and get work across the finish line—without adding noise, meetings, or overhead. When teams get fragmented, it’s rarely about talent. It’s about coordination—ideas slow down. Decisions linger. Quality erodes through handoffs. The Force Multiplierx happens because I think like a team but execute like one, which means I see the full picture and take responsibility for carrying it from first jump to final delivery.
As a Force Multiplierx, I collapse strategy, creative direction, and execution (art direction & copy) into a single point of accountability. That way, nothing gets lost in translation—and the work gets done fast and intact.
One Brain,
One Owner
Big-Picture Thinking
Strategy and execution—handled together.
Plug-And-Play Collaboration
Clarity Under Pressure
Less Overhead
“Inspiration exists, but it has to find you working.” —Pablo Picasso
RAY CAMPBELL : CREATIVE + FORCE MULTIPLIERX
THE WORK
This is a selection of work shaped alongside agencies, internal teams, brands and companies who needed both strong ideas and reliable execution. The common thread isn’t a style—it’s momentum, alignment, and work that makes it out the door intact. To view Force Multipliedx case studies, click button below:
RAY CAMPBELL : CREATIVE + FORCE MULTIPLIERX
ABOUT
Ray Campbell | Creative + Force Multiplierx
I’ve spent my career helping ideas move from concept to completion—working alongside agencies, brands, and internal teams to make sure the work not only looks good, but actually gets produced. My experience spans everything from large-scale campaigns to focused projects where clarity and execution matter most.
My background is in the ad industry working at agencies such as Saatchi & Saatchi LA, FCB, Team One, Grey and Y&R, with a hands-on approach shaped by years of real-world collaboration. I’m comfortable leading when direction is needed and stepping in midstream when teams need momentum. What I bring is alignment—removing friction, sharpening decisions, and carrying the work across the finish line.
Jay & Ray at a Shelby Collab
RAY CAMPBELL : CREATIVE + FORCE MULTIPLIERX
THE TOOLBOX
My toolbox spans strategy through execution, allowing work to move from idea to finished deliverable without unnecessary handoffs. It includes creative direction, concept development, copy, atomic design principles, web production (figma & elementor), photography, video production, and post-production including motion graphics (and yes, I use AI in almost everything I do)—along with the ability to step in where projects need clarity, momentum, or follow-through. Whether supporting a team or owning the project from end-to-end, the focus is always on work that’s well-crafted, aligned, and ready to ship.
Commonly Used Apps
Camera Gear Check + Credentials
CAMERAS
Canon EOS C50 (Cinema)
Canon EOS R5 – 2 Bodies
Canon EOS R
Canon 5D Mark IV
LENSES
RF85mm F1.4 L VCM
RF35mm F1.4 L VCM
RF14-35mm F4 L IS USM
RF24-70mm F2.8 L IS USM
RF24-105mm F4 L IS USM
RF70-200mm F2.8 L IS USM
EF16-35mm F2.8 L IS USM
EF24-70mm F2.8 L IS USM
EF24-105mm F4 L IS USM
EF70-200mm F2.8 L IS USM
EF400mm f/2.8L IS III USM
CINEMA LENSES
Sirui 50mm T2.9 1.6X Anamorphic
Sirui 150mm T2.9 1.6X Anamorphic
GIMBLE
DJI Ronin 4 Pro (Gimble)
DRONE
DJI Mavic 3 Pro
DJI Avata 2
DJI Flip
LIGHTING
ProFoto Acute 2 Strobe
Aputure LS 300d II
Aputure Infinibar System
CREDENTIALS
FAA Part 104 Certified Remote Pilot
[ Commercial Drone ] – 5 years
NPPA International Press Photographer
Getty Images Contributer 
RAY CAMPBELL : CREATIVE + FORCE MULTIPLIERX
LOS ANGELES
RAY CAMPBELL : CREATIVE + FORCE MULTIPLIERX
LET'S CONNECT
No pressure. No long pitch. Just a conversation about what you’re working on and where things might move faster, cleaner, or more clearly with the right support in place. And if you’re in a big hurry, give me a call at 310.948.1534
“Ideas are like fish. If you want the big ones, you’ve got to go deeper.” —David Lynch
Start the Conversation!
Ray Campbell : Creative + Force Multiplierx | Based in Los Angeles
raycampbell@superoxygen.com | 310.948.1534